In the January 2027 issue of Storage Magazine, “Storage Buyer’s Guide,” our Business Development Manager, Patricia Hillebrand, discusses the changing procurement landscape, the importance of modern storage architectures, and the role of digital sovereignty. Rising prices, longer delivery times, and growing demands on IT infrastructure: The storage market faces significant challenges. We address these challenges with turnkey storage appliances. Through our in-house manufacturing in Germany, flexible component selection, and close partnerships with renowned software providers, we deliver reliable and sustainable long-term solutions.
Storage is a strategic decision
The availability of storage components is increasingly becoming a bottleneck. Fluctuating prices and delivery times that are difficult to predict make planning challenging. Companies must therefore decide early on what infrastructure they will need in the long term. In this interview, Patricia explains why making quick purchasing decisions based solely on price and availability carries significant risks. Storage systems are often designed to last five to seven years. In addition to capacity and performance, factors such as scalability, operating costs, cyber resilience, and vendor lock-in must therefore be taken into account.
Object Storage as the Foundation of Modern IT
Another key focus of the interview is the growing importance of object storage. AI applications, analytics, and data lakes, in particular, generate large volumes of unstructured data that must be reliably stored and efficiently made available. S3-based object storage provides a scalable foundation for this. At the same time, Patricia emphasizes that modern IT infrastructures must effectively combine different storage technologies—depending on the workload, performance requirements, and cost-effectiveness.
Planning Certainty with Turnkey Appliances Made in Europe
Together with our technology partners Scality and Cloudian, we offer turnkey S3 object storage appliances designed to meet a variety of requirements. Our plug-and-play solutions, manufactured in Europe, combine high-performance enterprise hardware with proven storage software, enabling quick and easy deployment.
With Scality ARTESCA , we offer scalable object storage as a single-node appliance with capacities ranging from 50 to 150 TB. The solution is particularly well-suited for backup, long-term data retention, and protection against cyber threats through immutable data storage. Our Cloudian HyperStore appliances complement our portfolio with flexible, scalable object storage solutions based on HDD and all-flash technology. They enable the reliable storage and delivery of large volumes of data for various workloads, including AI, analytics, and cloud applications. With both solutions, we combine digital sovereignty, scalable storage architectures, and long-term planning reliability. Thanks to our in-house manufacturing and flexible hardware configurations, we can respond to changing market conditions and offer our customers tailored storage solutions.
The full interview also explores hybrid storage strategies, digital sovereignty, and the key criteria for storage procurement in 2027. Read it now in our free eMagazine .
