For system catering and restaurants Self-ordering solutions
Advantages of self-ordering kiosks
Low costs
Kiosks keep costs low in the long term because they automate processes. For example, you save on staff or free up your employees for other tasks such as customer care or service. In addition, manual, time-consuming processes are eliminated or efficiently redesigned.
Saves time per order
As the entire ordering process is covered - from exploring the menu to ordering and paying - the time needed for face-to-face conversations and clarifications is eliminated. This reduces the average ordering time by up to 40% - which means that more people can order in the same amount of time as if they were ordering at the counter.
Reduces the error rate for orders
People are not machines, and that's a good thing. But sometimes human interaction is an error-prone process. Orders are either mixed up or misunderstood when it gets busy or stressful and noisy, leading to negative guest experiences and longer wait times. Since the customer is always in full control of their ordering process, the error rate drops to almost 0.
Win more customers
For many customers, technology is synonymous with convenience. Especially in fast food restaurants, fast casual restaurants or other places where quick and convenient service is at the heart of the concept. By using kiosks, you offer a fast and efficient ordering option, which is a decisive factor for more and more people to visit your restaurant.
Increase in the order value
Upselling and cross-selling is a proven effect of installing kiosks: the well-structured, beautifully presented menu options and additional offers increase the opportunity for unintentional additional purchases by each individual customer. The intelligent recommendation function identifies items that are frequently purchased together and suggests them during the selection process. It also reduces the risk of human error.
Create data analyses
Since the entire ordering process is recorded on the kiosk, a restaurant can gain valuable insights about its customers and tailor its marketing plans and promotions to their purchasing behavior. In addition, by trying out different menu options, frequent combinations can be identified and new suggestions for new menu options can be obtained.